A successful record executive, artist manager, and artist himself, Absoloot embraces an industry that has made and broke countless individuals before him. Having worked in the industry for years, accomplishing album sales both domestically and internationally as an independent, Absoloot continues to progress forward gaining more momentum as he makes moves. Hailing from the Sunshine State, the Jook Capital, Absoloots’ sound blends the new school flavor with a hint of old school, in every aspect from delivery to production.
Just the other day I was reading about how Detroit has lost 25 percent of its population in the last decade, due to the foreclosure epidemic that has leveled its communities, and which was a direct product of the racist, predatory lending practices of just about every major bank there. The banks knew these sub-prime loans would fail when they made them, but they didn’t care because of the massive profits they knew they would be making. I couldn’t help thinking how these banking guys get away with anything just short of murder (and sometimes much worse), yet, apart from the odd die-hard, the major part of the hip-hop movement was paying their undivided attention to ‘big booties, fast cars and hard drugs’. I was wondering if there were any socially conscious rappers out there who still cared about the serious banking and economic issues, capable of destroying an entire nation. And then, even if he cared enough to put it into song, could he do this without preaching or beseeching, but just lay it on the line for listeners to clearly understand?
Well when you least expect it, somebody comes along and puts the record straight. Absoloot shows that Rap is still a potent tool for distributing knowledge and making social commentary, with the release of his latest single, “Banksters” (feat. Kham). He tackles the corporate money-grabbing issues, with an honest, smooth, and almost flamboyant ease that you would have expected to come from one of his peers instead.
Ladies and Gentleman, this is what hip hop should be; informative, makes you think, brings some important issues to light, and then sounds good while doing it. Rather than all the nonsensical, women degrading, how many baby mamas you can make, how much money you got, shake your thang stuff, you hear from most other artists.
Absoloot really hits home with “Banksters” (feat. Kham). The song is mature sounding, has an amazing piano-driven beat, great vocals, catchy harmonies, and is pieced together with top notch production. Most importantly, Absoloot manages to bring you the scenes of real life, in its entire inglorious splendor, from a perspective of one who is still very much in touch, with what’s happening in the world that surrounds him.
It’s not only that however, as Absoloot shows here, that he can tell a story with the best of them. And that probably will be his major advantage over most other rappers: He can tell a story with almost intellectual poetic ability and make you feel like you’re there, watching it all happen.
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