Born in Nigeria and currently based in Malaysia, SNOZ is a multi-talented artist who has overcome many obstacles to become the artist he is today, expressing his message through modeling as well as producing and creating music. A college dropout, he used the time to hone his craft and grow his fan-base. His current project, “The Life of SNOZ” is available now. Taken from that mixtape is the single, “Scary Hour”. The mixtape is meant as an embodiment of SNOZ’s discography, and it makes sense showing a lot of flexibility. He delivers a rapping to singing scheme, together with the juxtaposition of up-tempo vibes and down-tempo tunes. On the song “Scary Hour”, he drops a mind-blowing switch in his unique flow and continues to drop more bars without allowing listeners to recover from the shock.
Ad libs in hip-hop have become predictable, so it might not seem like a big deal when an artist drops an unexpected ad lib to a line, but SNOZ takes rap fans by surprise. On “Scary Hour” he creates something unique with his ad libs and vocal effects, spicing up the arrangement.
If there’s anyone hasn’t listened to SNOZ until now, this track is the perfect project for them to begin their adventure into the rapper’s multicolored set list. He is often heartfelt, turning struggles into poetry. The potent imagery expands his evocative experiences of life into large, towering portraits.
SNOZ understands the power of familiarity, yet the need to present what’s fresh and new. With “Scary Hour”, SNOZ further displays an understanding of the realm his artistry occupies, and how he’s able to insert new elements without fumbling the mastery of his trap-soaked melodies.
Moreover his songs never drag because most of them are not overlong, and because SNOZ is a wizard when it comes to making words sound strangely cool. “Scary Hour” dazzles thanks to harrowing vocals, raw emotion, and great beat-making. This track is an almost perfect vehicle for the unorthodox rapper to show his wares.
“Scary Hour”, much like the rest of the mixtape, builds a layered and detailed cinematic landscape. “The Life of SNOZ” never sits still, and it never remains in one groove for long. It is a raw interpretation of his heartfelt musings filtered through an audio processor and laid bare at the intersection of trap, rap and R&B.
It’s a fascinating foray that ambitiously pushes the limits of self-expression. The mixtape knows exactly what it is — a conduit for SNOZ to articulate his rawest feelings, in an unapologetic way in order to convey his most profound expressions, with the same intensity and passion he originally felt them.
On “Scary Hour”, SNOZ is superbly expressive, finding the range to croon in a crackling, jarring voice. In a class of eccentric rappers, SNOZ can stand among them as one of the most dynamic different. He is putting everything into his craft, and should be seeing a huge return on investment sometime in the near future.