3 Phase – ready for genre domination!

The names Chirag Shah, Prasham Deliwala and Melvin Saldana may in themselves not ring a familiar bell in your ear right now. Probably, neither will the moniker ‘3 Phase’, nor their 6 track self-titled EP. It’s logical, it’s the law of the industry’s hype machine – cast a light on the big label clones, and leave the independent creatives in the shadows. Luckily the internet has a different set of rules.  On hearing the 3 Phase EP, the lofty ambition, the focus and dedication of this creative collective of producers, songwriters and vocal talent, makes sense – its six tracks of chart topping battering rams. What 3 Phase has created in this project is no mere concept, no experiment – it’s a towering blueprint. Plundering the eternal springs of EDM, Chirag Shah, Prasham Deliwala and Melvin Saldana have added every enviable trick in the book to these tracks.

This collection of electronic songs is so intensely colorful and catchy, and just the right side of groovy. Whatever 3 Phase’s mission may be with the release of this EP, genre domination is the likely result. It’s hard to detail just how many gallons of creative fluids have been pumped into these tracks, but the tanks have been filled to the brim.

There are definitely moments in each track which will bring a smile to the face of anyone tired of a predictable drop. These beats are creative and sonorous, paying testament to 3 Phase’s penchant for a thick bassline, a wall of shimmering synths and an anthemic chorus, as displayed on the EP’s opening track “Alone”.

Tracks worth noting include “Alright” which delivers a bouncy, almost electro-swing beat that gives way to a delightfully brassy drop. This represents one of the best things about 3 Phase. Like peeling the seal from a fresh jar of coffee, the first listen is always incredibly powerful and lingering. These are tracks that should be played loud in a big room, which I recommend you do with the ever evolving tonal changes of “End Of The Line”.

But you may turn down the volume slightly and slip on a pair of headphones for tracks like “Krazy Kolors”, “Runaway” and “Sky High” where you can catch the musical nuances, sonic timbres, and overall atmosphere of each arrangement. All the while, the vocals are superbly executed and well-defined, supported by powerful melodies and gorgeous harmonic elements.

Clocking in at just over 4 minutes “Sky High” sounds like a melting summer – warm nights on the sand, and being young and in love – it is a perfect piece of crossover electronica. The track is sweet and catchy enough for the commercial airwaves, yet experimental and creative enough to catch the ear of the more cynical EDM fan; a winning combination indeed.

It is also one of the two tracks featuring female lead vocals. The other being “Krazy Kolors”. Forging updated production values for an ever-discerning listener base and effectively expanding its stylistic range from song after song, this EP can work both as a Pop or EDM recording, depending on how you swing the volume dial.

This speaks volumes for the production finesse showcased by 3 Phase. Overall, though, the EP owes its strength to the effective synthesis of all its key elements – from the vocals to the melodies, and the rhythms to the instrumentation. Make no mistake, it’s definitely got a mainstream twist, and will undoubtedly garner accolades from across the board. Considering how well 3 Phase have carried out their creative direction here, they clearly get our full stamp of approval.

Now you go grab a pen, or your smartphone, and carefully write down the following three names – Chirag Shah, Prasham Deliwala and Melvin Saldana. In the not so distant future, when they eventually pop up on your national radio chart, or at one of those glamorous music award-winning ceremonies, you’ll already know who they are – 3 Phase!

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