Lánre delivers an impactful visual story for the Beautiful Lies music video

The inspiration behind the song: Have you ever been out with friends but felt broken on the inside? I had a really tough time adjusting in my early 20s, and often used alcohol to cope. That’s where the concept of Beautiful Lies first came about. I wanted to tell the story of what it felt like to mask my hurt feelings by going out and partying. Essentially it’s a tale of what it’s like to be a 20-something in today’s world, and I think a lot of people in my generation have been relating to that theme.

The inspiration behind the video: We created a simple yet impactful visual story for the Beautiful Lies music video. In line with the theme of the song, we’re telling the story of someone who’s coming back home late from a party/club and stumbles into a skate park. You can clearly see on my face that I’m depressed in the opening scene, but in my head, I’m pretending to be having a good time with my friend (Zaya Malak featured) during the daytime scenes.

That’s the ‘beautiful lie’ I’m telling myself while stumbling drunk around Atlanta. We wanted to show off some striking street art and architecture in Atlanta, so we shot everything along the popular downtown attraction, the Atlanta beltline. Visually, we loved the colors and textures they used in the HBO show Euphoria, so we used a lot of the same filtering techniques to help tell our story. Euphoria deals with a lot of the same themes as the song, so we thought it was a perfect fit!

With the latest release of his debut EP, In My Dreams… Lánre has shown that he plans to make an impact on the music industry in a major way. In just 2 months after its release, the singer’s debut project has gained over 250k+ streams with the lead single Beautiful Lies gaining acclaim from listeners around the world.

Atlanta’s newest breakout singer is definitely an artist to keep an eye on as he sets the stage for the new-age of superstardom. With every release, Lánre strives to go against the grain of his peers with catchy heartfelt melodies set to a masterful blend of RnB, Electronic Dance and Pop music. Check out his newest music video for his single, “Beautiful Lies”.