AMARU: “That’s The Way I Like It (Radio Mix)” – a message however of strength, inspiration and upliftment

Last year around about this time we were celebrating the release of the album “CHAMPAGNE ATTITUDE” by AMARU – a singer-songwriter and a trained actor, originally from the Republic of Suriname (South America), residing in The Netherlands (Europe) since 1991. The album reaped in critical acclaim and fan appeal for the passionate and determined artist. At the beginning of this year, AMARU dropped the single “CHAMPAGNE ATTITUDE (RAP-TITUDE MIX)”, to show a rawer side to his usual sophisticated pop and dance vibe. And once again he delighted his fans and baffled his foe with another display of his open-minded and dynamic skillset. Now slap-bang in the middle of 2019 with the red-hot sun ready to ignite our desires and fuel our libido, AMARU bounces right back with his summer anthem, “That’s The Way I Like It (Radio Mix)”.

This time around AMARU builds his ear friendly melody around a robust reggae beat, and dedicates the song to “the underdog”, with a special nod to the LGBTQIA community. It’s a bittersweet exposé on the afflictions suffered in simply trying to be yourself in an intrinsically dogmatic and insensitive society.

AMARU’s message however is one of strength, inspiration and upliftment, as he proudly sings in the chorus:  “I’m gonna live life my way, cause that’s the way I like it.” Though the lyrics are written in a personal way, the impact of its message is universal.

Being the exuberant and creative artist he is, AMARU has packaged the song in a brand new tropical flavored video, shot on location in Fortaleza, Brazil. The thought of high temperatures, the sweet smell of coconut oil, and revealing outfits, all backed by the reggae groove of “That’s The Way I Like It (Radio Mix)”, sounds so much like my kind of summer.

Whatever your plans are for this summer, wherever you are, you’ll need a soundtrack of the best summer songs to accompany you. This needs to be on your playlist, regardless of your tastes, because there’s no resisting the bittersweet tug of this tune.

The song’s happy-go-lucky melody, coupled with AMARU’s soulful tone, and evocative lyrics, makes for a tune that should perfectly encapsulate the mood of every summertime to come. It’s that moment in time when we break free from all of life’s day to day mundanities.

We drop the clothes, the attitudes, the prejudices, the social stigmas – we seem to all be the same person, searching for the same thing, lazed out on the white sands, carefree and permissive, in awe of a cool, clear blue ocean. How come every other day of the year, we’re so different?

I suppose AMARU sums up the answer perfectly in “That’s The Way I Like It (Radio Mix)”, when he sings: “But everyone’s opinionated. Sometimes not sophisticated. People can be complicated…” I say, so what! I’m gonna live life my way, cause that’s the way I like it!

So whether you’re touring the festival scene, hopping from island to ocean, or manning the barbecue at home like a pro, AMARU’s got your soundtrack covered.

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