Every time a new young rapper goes viral through, their age diminishes a digit. Hip-hop boasts a storied history of mold-breaking youngsters, from the undeniable youthful exuberance of ‘90s duo Kris Kross and early Lil Wayne to the 21st century sounds of initial unknowns Lil Pump and Tay-K (16 years old); Lil Mosey (16); YBN crew (ages 16-19); Lil Reek (16 years old when he released his first song); Quin NFN (17 when he became popular); MIKE (18); and YNW Melly (17). Among the most recent, and youngest, we can count Bhad Bhabie (a mere 15 years old). Then there’s 11-year-old Alaya High who reportedly became the youngest female rapper to ever sign a record deal after she penned a contract with EMPIRE, an imprint of Atlantic Records.
Riding this new wave of prodigies is Luclover, a 14-year-old rapper and musician based in Houston, TX. Luclover, whose family is from Morocco, had his initial passion in basketball. He first picked up a ball at the age of 4, and his parents helped him to develop his skills and excel to an advanced level.
In January of 2019, Luclover found that his drive to play basketball was gone and that he wanted to take a different path and create music. His parents again, fully supported his choice, and helped him set up a home studio. His first single “999” has been cranking up views on Soundcloud, while he has just released the follow-up track, entitled “Her Loss” ft. Dmxn.
In many ways, “Her Loss” ft. Dmxn is an amplified version of Luclover’s defining traits; the production has gone from two notches ahead to four; and the artist’s brand of melodic, slurred phonemics is more likely to draw attention from rap fans. In other words, it’s exactly the track that one might expect to follow in the wake of Luclover’s proven listenability certified on “999”.
It’s a testament to the sound, then, that there remains room for “Her Loss” ft. Dmxn to surprise. Like its predecessor, it’s a track ready clubs or partying; this is a song that will be played ad infinitum at functions until the hooks, the breaks, and, of course, the bass are burned into the brain of every attendee.
In the much-derided world of new wave rap, Luclover might just be one of the saviors it needs right now. The sub-genre has no shortage of colorful personalities, but few and far between are the figures delivering credible musicianship.
The sonic world of Luclover is rich and inviting; a hermetically-sealed pleasure-dome built from a blend of scintillating percussion, rumbling basslines and tropical swirl of keys. Luclover himself, flits in and out, in resonating melodic waves, offering sticky quotations on a broken relationship. There are untold layers of his voice and music at work here, continually surrounding the ear at every turn of phrase.
Part of the thrill in listening to the richly-textured “Her Loss” ft. Dmxn is that Luclover is producing innovative, inventive new wave hip-hop, unhindered by expectations from industry and peers alike. Who knows what he will come up with next?