NuJ4X: “Dab (On Dem Haterz)” – glistening and eminently marketable

Waverly, Tennessee’s masked EDM DJ / Producer, NuJ4X, has set his sights on making a splash with his debut single, “Dab (On Dem Haterz)”. The journey for NuJ4X started when he asked his 13 year old son what he wanted to become. On replying, “a DJ”, NuJ4X wanted to show interest in his child’s choice and strengthen their bond, hence he started playing around with music…and liked it. After countless weeks, days and hours learn how to craft instrumentals, NuJ4X began to find his rhythm. Upon doing so, he created the instrumental beat for “Dab (On Dem Haterz)” and decided he really liked it. Offhand he jotted down the lyrics to what would become his debut single. He decided that he liked it so much, that he needed to release it to the masses. After time spent brainstorming, the moniker “NuJ4X” was created, along with the mask, dreads, and an all new brand.

The glistening and eminently marketable “Dab (On Dem Haterz)”, is a pleasant and inoffensive affair – unlike its general genre traits – with great hooks and definitely a professional slickness. From the first few seconds of the track it’s abundantly clear that NuJ4X is aiming for a very specific kind of starry-eyed, mid-tempo electronica with a wide appeal.

Influences and intent aside, he does bring to his work an appealingly uplifting production style. It gives the track a unified groove that nicely complements the studio vocals he’s recruited for the project, which acquit themselves well.

Indeed, it’s hard not to get swept up in the stylish hooks or the shimmering bounce of “Dab (On Dem Haterz)” both of which make a compelling case for NuJ4X’s pop sensibilities. When he nails it, he nails it. NuJ4X is a talented producer who certainly knows how to achieve his vision. Moreover, the track’s overriding simplicity is the main component of its charm.

Instead of diving head first into over-the-top drops or adding too much to the production, the vocals shine and the nuances of the song’s moving atmospheric elements get their time in the spotlight too. If the goal is to make people want to dance and send them a positive message as well, then “Dab (On Dem Haterz)” succeeds in doing both.

Fusing together lush electronics, cutting edge production elements, some rap, and melodic pop sections, into what will probably become his own unique signature EDM sound, NuJ4X is serving a vivacious beat that’s combined with a real taste for creativity. This is one of those songs that remind you how powerful you can make simple melodies by nailing the delivery and soundscape.

NuJ4X knows how to take the listener out of the room they are in and into his musical domain where he shares his feel-good vibes. And quite honestly, we’re more than ready for this experience. One minute you’re feeling content and calm, the next you have energy surging through you.

Sometimes you can come across a musician whose music surprises you. NuJ4X is one of those musicians. As he works to perfect his craft NuJ4X has been recording future singles, like “Confessions of a Pop Star” which was written for, and about Lady Gaga, “Bad Boy” which is a testament to no matter how bad the boys are, the women still desire them, and finally “Big Beats” which is NuJ4X’s ode to music.

These will lead up to his debut album which will be titled “DJ for teh Lulz”. The title is derived from NuJ4X poking fun at himself for trying to break all of the rules in the EDM genre and subvert the methods everyone else is using. Never taking himself too seriously NuJ4X has arrived at this point as a testament to his love for his son, but he’s staying for power of the joy that music brings to all of our lives.

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