Darshae Kiér is a pop artist based in Miami, FL. After the untimely death of his parents, he entered the foster care system where he was shuffled from foster home to foster home. Despite his rough start in life, Darshae has always been determined to rise above and lead with positivity. Inspired by artists like Aretha Franklin, Sam Cook, Prince, Christina Aguilera, Justin Timberlake, and Coldplay, Darshae latest single “Translation” rides on a steamy Reggaeton beat, and strives to spread the artist’s message of hope and inspiration. His melodic flow and lyrical style are potent. He creates hooks with ease, bouncing around the track in creative and entertaining ways. His voice is distinct and this in itself allows him to rise above his contemporaries.
Reggaeton is best when served with minimal production, because it is centered on thick bass lines and driving looped percussion. Which is exactly what happens on “Translation”, leaving plenty of room for Darshae Kiér’s lead vocals and harmonies. His high-octane delivery and blend of Reggaeton vibes and pop stylings have the potential to resonate worldwide.
Darshae’s singing style is intense, melodic and instantly distinctive. The track itself is just a great listen, pretty much start to finish, and the replay value is high. You will, as we say in my neck of the woods, “rinse” this single.
“Translation”, is absolutely radio-friendly, and an even better club song that will surely achieve maximum spins all throughout the summer, no matter which joint you walk into. For a music style still in some way associated with the mayhem and sweat of the backyard clubs that spawned it, the leap from outcast to mainstream music has been astonishing.
Now Darshae Kiér takes those raw Reggaeton stylings and smooths them out into a perfect pop anthem on “Translation”. What makes Darshae’s crossover achievement so sweet and surprising is that his music remains pure and raw at its core.
This aligns well with Darshae Kiér’s plans for world domination. He seeks to seduce, not subjugate, and seems poised to appeal to an audience at least as wide. Though music that tries to appeal to everyone often appeals to no one, “Translation’s” inclusiveness is a plus. The song seems to be an accurate representation of Darshae as an artist; he’s not just trying to seduce the woman in his song, but us, the listeners, as well.
In an industry that often pushes artists towards prioritizing streams over substance, Darshae seems aware that the work he puts out now will determine whether he’ll be encased in the amber of independent pop for the next decade, or whether he’ll break free and soar to new heights, reaching audiences well beyond his current reach.
“Translation” is the next logical step in this progression. Its lyrics are relatable and intoxicatingly catchy. The melody is effortless and hard to forget. The production and beat is engineered for the mainstream, and poised to take its place on the global stage. “Translation” is a showcase for Darshae Kiér to flaunt his aptitude for making hits, and show just how much he can do when he’s given the opportunity.